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Top 8 Tips for Selling Your Home During the Holidays

 

The holiday season from October through January is one of the least popular times to sell a home. Even if the thought of trying to sell your home during the fall and winter months makes you want to crawl back into bed, there really are some great advantages: holiday and winter buyers tend to be more genuine and determined and the competition is less intense with fewer homes on the market. So, pull up your boots and commit yourself to the challenge! These tips and tricks below will help you sell your home and keep your holiday spirit.

 

1.       Be festive, but don’t overdo it.

Homes are so pretty with holiday lights and decorations, but sellers need to be careful not to go over the top with their décor. Beware of adornments that are too big or having too many, this can over crowd your home and will be distracting to buyers. It is also important to avoid offending or alienating buyers, opt for more fall or winter decorations rather than specific holiday or religious themes.

2.       Hire a reliable and professional Real Estate Agent

This means; find someone who will work hard for you and will be available to you even on Thanksgiving, Christmas or New Years. Feel free to ask your friends and family if they have any good recommendations or reach out to us here at Core Group Realty and we will match you up with a professional that will go above and beyond to get your home sold. Having a reliable Real Estate Agent will help relieve some of your stress and will give you more time to enjoy the holiday season.

3.       Price your home to sell

This is good advice no matter the time of the year. A well-priced home will sell quickly no matter the weather. Speak openly and honestly with your real estate agent and listen to their advice. A good agent will know the market and be able to show your comparable homes that have recently sold in your area and will give sound advice on how to price your home.

4.       Pursue motivated buyers

If people are house hunting during the fall and winter months, they generally have a pretty good reason. You will want to work with your agent to target buyers on a deadline, investors who need to purchase for tax reasons, people relocating for a job, college students or military personnel who need to get into housing fast. These people need to purchase and will be your target buyers.

5.       Curb Appeal

This is one of my favorite topics and one of the most important things to consider when selling your home any time of year. During the fall and winter months the trees are losing leaves and snow is starting to fall and you need to make sure your house still has the curb appeal to get buyers in the door. Bare trees will expose more of your home, so make sure to touch up paint and keep your gutters clean. It is also important to keep up with your yard maintenance and try to keep the leaves at bay.  You will also need to keep buyer’s safety in mind and keep your walkways and stairs free of snow, ice or leaves. 

6.       Professional real estate photos

When the weather outside is frightful, many buyers will be starting their house hunt from the comfort of home on the internet. Having professional photos will make your home stand out and allow the buyer’s to see your home at its best. A professional photographer will be able to get the most flattering shots and will provide high quality photos. This also goes back to curb appeal, the first photo any buyer will see online will be the front of your home, so it is important to make a good first impression and take some extra time in your front yard before photos to get it in the best shape possible.

7.       Provide buyers with a place to escape from the cold

Make your home feel cozy and inviting. You can crank up the heat, play some soft classical music, or offer some sweet holiday treats. The longer a buyer stays in your home the more time they will have to admire all of its beautiful features and to picture themselves living there.

8.       Relax – the new year is just around the corner

The winter months can be a pretty stressful time, meals to prepare, gifts to buy and out of town guests to entertain. It is important to remind yourself that if you don’t sell now, there is always next year, and luckily it is just a few days away.

 

Blog by Cara Fust 

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